Scent marketing

Custom scents: Using Fragrance to Combat Unwanted Odour

Elizabeth Ho

Custom scents: Using Fragrance to Combat Unwanted Odour

Let’s be honest. Nobody likes foul smells. Our body’s natural reaction is to turn around and walk away. We simply can’t help it. We just don’t want to be in bad smelling environment. The same holds true for people with poor body hygiene. Unfortunately this principle is also at play when you have unpleasant odour at the place of your business. It detracts people from coming in and you are loosing sales rapidly. It doesn’t matter whether you are a fitness center, a retail store or a hotel. The story is the same. One of the best way how to...

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Help Clients Remember your Brand through Scent Marketing

Elizabeth Ho

Help Clients Remember your Brand through Scent Marketing

Let’s say you want to buy shoes online. You can choose from countless of different e-shops. Yet many online shoppers choose to shop only at Zappos. What is different between them and the rest? They offer a unique experience – free shipping, free returns and unparelled customer service. The need to be unique is the same for physical locations. You are either remarkable or invisible. How do you stand out from the competition? How do you capture the attention and good intentions of your target audience? One of the innovative ways for up and coming entrepreneurs is to use ambient...

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Why Businesses Are Turning to Fragrance Companies for Sales

Elizabeth Ho

Why Businesses Are Turning to Fragrance Companies for Sales

Scent plays an important role to ensure positive impression at the first point of contact with your customer. May it be a lady walking into your boutique retail store for the first time or a business executive, who attends a conference and stays in your hotel. A whiff of a relaxing aroma will make all the difference when they walk into place of your business. It has the ability to instantly transform their bad mood into a more positive one. Especially if you use floral scents such as wild orange you can get one of the best mood enhancing benefits....

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Ambient Scenting Can Help Combat Odours with Scent

Elizabeth Ho

Ambient Scenting Can Help Combat Odours with Scent

Cigarettes, stinky toilet, pet odour, moldy closet. They are just some of the causes of foul smells. While opening your windows or using exhaust fans help do the trick, it can only do so much to eliminate odour-causing germs in your business facility. What’s worse is that these odours can have a negative impact on your customers, employees, or clients. On the bright side you now have a new weapon in your arsenal to destroy these pesky smell – ambient scenting. What is Ambient Scenting? Ambient scenting is the method of using specific scents in different places and in different...

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Show of Strength

Elizabeth Ho

Show of Strength

(on the picture we are gifting all the athletes with a carefully selected set of essential oils to increase muscular performance) Imagine you can deadlift 200 kg or lift 100 kg above your head in 2 seconds flat. This, and many other unbelievable feats of strength are the result of years of determination and effective training. Only few people go all the way to finally acquire them. These handful of people you took part in Show of Strength, a showcase of one of the finest athletes from all over Asia who came to Singapore to share with us a memorable and...

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