Scent marketing

Ambient Scenting Can Help Combat Odors with Scent

Elizabeth Ho

Ambient Scenting Can Help Combat Odors with Scent

Cigarettes, stinky toilet, pet odor, moldy closet. They are just some of the causes of foul smells. While opening your windows or using exhaust fans help do the trick, it can only do so much to eliminate odor-causing germs in your business facility. What’s worse is that these odors can have a negative impact on your customers, employees, or clients. On the bright side you now have a new weapon in your arsenal to destroy these pesky smell – ambient scenting. What is Ambient Scenting? Ambient scenting is the method of using specific scents in different places and in different...

Read more →


Show of Strength

Elizabeth Ho

Show of Strength

(on the picture we are gifting all the athletes with a carefully selected set of essential oils to increase muscular performance) Imagine you can deadlift 200 kg or lift 100 kg above your head in 2 seconds flat. This, and many other unbelievable feats of strength are the result of years of determination and effective training. Only few people go all the way to finally acquire them. These handful of people you took part in Show of Strength, a showcase of one of the finest athletes from all over Asia who came to Singapore to share with us a memorable and...

Read more →


The Best Essential Oils for Your Health

Elizabeth Ho

The Best Essential Oils for Your Health

The power of scent. You may be familiar how it can remind you of so many beautiful memories. It can trigger a mental image of your favorite restaurant, a special occasion with your loved one, or even a family vacation. Professionally crafted scents have the innate ability to bring you back relive this special moments. But what you may not realize is that scent can do more than just remind you of special occasions. It has the potential to improve your health. With the use of essential oil, you can sleep better at night, have more radiant skin, eliminate anxiety,...

Read more →


Find Out How Scent Can Improve Your Sales

Elizabeth Ho

Find Out How Scent Can Improve Your Sales

Scent is powerful because it can trigger strong emotions and powerful memories. When you get a whiff of coffee, or a cookie, or any other smell, the scent will be transmitted to the olfactory bulb, a crucial part of the limbic system. The limbic system is responsible for your memory and emotion. Therefore, we associate smell with pleasant or unpleasant experiences instantly. Does a nostalgic memory of your childhood’s favourite food come into your mind? With that beautiful smell? This is what we are talking about here – the power to associate certain smells with the good times you enjoyed....

Read more →


Why Hotels and Retail Properties turn to Ambient Scenting

Elizabeth Ho

Why Hotels and Retail Properties turn to Ambient Scenting

Customer experience is not just about what meets the eye. It goes far beyond what customers hear or see in your business facility. In fact, even their sense of smell can greatly affect how they perceive your business, and make their purchasing decisions. No wonder business owners see scent as a great opportunity to connect with their customers on deeper emotional level. They use ambient scenting along with other business strategies to grow and leverage their brand. But before we delve deeper into why businesses see the sense of smell as an effective marketing strategy, let’s first define what ambient...

Read more →